BUILDING YOUR BRAND - Maximising your online brand impact using your existing network
By Iain Fraser - Business Technology Journalist
www.iainfraserseo.com

The likelihood of the majority of your workforce operating some form of social media is fairly high, but do you know exactly how high? If your business is yet to embrace the wonders of social media, did you know that in one form or another, your business could already be represented through your workforce?

Do you even know who is representing your business through Facebook, Twitter, LinkedIn. If not, it is now more worthwhile than ever before to find out and get involved. Building your business’ brand awareness online can be even easier through your technology-savvy brand ambassadors.

Whether they are interacting with potential and current customers, or simply showcasing your business as their employer, you brand is being put in front of potentially thousands of people through your employee’s network and wider existing business network.