What is on-page SEO?

SEO Guru, Forbes Top 10 Marketer, NY Times Best Selling Author and friend, Neil Patel has produced a great piece on On-page SEO I urge you to read this if you have any sort of online profile or website.

Over the past few years, Google has released several updates to their search engine algorithm, of which Panda, Penguin and Hummingbird were the biggest. Those updates set augmented rules on how owners should structure their sites for link building, both build incoming links and use anchor text for outgoing links.

Despite the updates, however, on-page SEO hasn’t really changed all that much. Every on-page SEO task is really for the user’s benefit. Yet, most SEOs still haven’t come to terms with that fact.
Google wants the user to be happy when they visit your web page. And, the only way that Google will know that your site users are satisfied is when they’re engaged. How long do they spend reading your content?

In this on-page SEO cheat sheet, I’m going to show you the essential things to pay attention to. They’ll improve your search traffic, boost your rankings and make off-page SEO a lot easier for you.