BACKLINK BUILDING  - 12 Signals of Backlink Quality
By Iain Fraser - Business Technology Journalist 
www.iainfraserseo.com 



Backlinks are not a finite science and definitely not created equal. Some are more valuable, some are less, some are plain useless, and others may even be harmful. How do you tell them apart?

There are a minimum of 12 factors that determine the value of a backlink and the amount of equity (aka link juice) it can transfer to other websites. Here is everything you have to take into account when building a healthy backlink profile:

01. Follow PageRank principles
02. Use high-quality websites
03. Look for relevant websites
04. Diversify your link sources
05. Place links in the main content
06. Vary your anchor texts
07. Surround anchors with context
08. Choose dofollow over nofollow
09. Make sure links are clicked
10. Continue linking to important pages
11. Avoid link stuffing
12. Prioritize editorial backlinks

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